Google AdWords allows you to create both text and banner advertising campaigns that are displayed next to Google search results and on websites that are part of Google’s AdSense network. After you have created your banner you can upload your banner ad to Google to quickly create an ad campaign. You can also create free banners in a number of different sizes by using Google AdWord’s Display Ad Builder.

File Types

Google AdWords only allows certain file types and file sizes to be used for banner ads. Your banner ad should be in .gif, .jpg, .png or .swf format. Google currently requires you to use one of the nine standard file sizes for your banner. You can choose from the mobile leaderboard (300-by-50), banner (468-by-60), leaderboard (728-by-90), square (250-by-250), small square (200-by-200), large rectangle (336-by-280), inline rectangle (300-by-250), skyscraper (120-by-600) and the wide skyscraper (160-by-600). If you are unsure of how to create the banner ad, consider contacting a graphic designer to help you or use Google’s Display Ad Builder.

Display Ad Builder

Log in to your Google AdWords account and click on the “Campaigns” tab at the top of the screen. Click on the “Ads” sub-tab and select the “New Ad” button. Choose the “Display Ad Builder” from the list. Locate the “Themes” subheading and click on the link of a theme that you want to use. Enter the ad’s name, a headline, description, display URL, destination URL and upload your logo. Select the size variations of the ad and click the “Next” button at the bottom of the screen. Review all of your newly created ads and deselect any ads that you do not like. Click on the “Save Ad” button when you are satisfied with your ads.

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