Contextual Advertising Can Offer Hard Income from Your Site Traffic
Contextual advertising is advertising on a website that is targeted to the individual visitor. The contextual advertising system scans the text of a website for keywords and returns ads to the web page based on what the user is viewing.
The best known is Google. Some secondary engines have contextual advertising capabilities ready now or in development.
You may not like the idea of having adverts on your web pages – You take the view perhaps that your site should be about selling your services, not other people’s and certainly not your competitors.
However, if you don’t object to this in principle, then why not try it out?
An easy way to start contextual advertising is to sign up for Google and just put their search box on. You receive a share of income generated when your user searches for items of interest then clicks on Adword adverts on the pages he or she finds. As a bonus, you can add a search facility on your own (in fact any) site:
Or you can have specific ads appearing based on your own page content. You can control the appearance and location of the ads and also prevent specified competitors or other organisations from appearing.
You can monitor your results by using URL, type of content, position or type of ad.
Net Commerce Solutions can advise you on use of contextual advertising and help you set up your chosen approach. Contact us today.
Submit your review