When someone is interested in professional networking, you automatically think of LinkedIn. It has firmly cemented itself as the B2B social platform with its competitors trailing behind.
Today, LinkedIn has over 460 million users and over 3 million businesses have set up a page.
LinkedIn advertising is a great way to utilise this service. The ads can appear on a user’s profile page, home page, inbox, search results or within group pages along with any text links or logo that you choose. We can choose this to link directly to your website or to your page. However, marketing on LinkedIn doesn’t just finish with text ads – sponsored content means we can get your blogs or updates (and any relevant links) on a user’s home page. This is especially effective for pushing any relevant industry content to help establish your brand’s expertise and positioning.
To further extend your reach beyond LinkedIn, you can increase your brand visibility via the LinkedIn Audience Network – a collection of websites that partner with LinkedIn to display ads on their pages.
This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other high end media websites.
Target by demographics
As well as being able to target standard demographics, for example, ‘women aged 25 – 34’, we can increase the granularity of your targeting, for example, ‘women aged 25-34 who have high disposable incomes’.
Targeting filters include: geography, company name, industry, company size, job title, job function, seniority, school, skills, age, gender and groups.
Target by placement
Another advantage of LinkedIn ads is the ability to target various demographics with ads that are tailored to their wants and needs. LinkedIn allows us to target your ads to users in the most effective formats for them. Ads can be placed on a member’s: profile page, homepage, inbox, search results page or group pages.
Sponsored updates on LinkedIn
Businesses with LinkedIn company pages can also promote their posts using “sponsored updates”, which display directly within the LinkedIn feed, even across mobile and tablet devices.
Ads on the LinkedIn Audience Network
The LinkedIn Audience Network is a collection of websites that partner with LinkedIn to display ads on their pages. This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other websites.
A major advantage of LinkedIn advertising is the ability to target various demographics with advertisements that are tailored to your audiences wants and needs
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