What Is Video Advertising?

Increase Engagement through High Impact Video Advertising. Capture the attention of your target audience through high-impact video advertising. Reach your target audience through in-banner video advertising or leverage our PreRoll video capabilities. This sounds nice doesn’t it?

Multi-Screen Digital Video Advertising Works

For several years now videos have been a powerful way to engage consumers and as a result video advertising has been increasing in popularity. In the modern World users are watching videos across a number of devices, primarily fragmented across computers, smart phones and tablets. This could propose a problem for advertisers trying to reach the right audience except Multi-Screen Digital Video Advertising exists. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere, by displaying video advertisements across the three main screens used by people in their everyday lives. As the World changes, so do we.

TV Series Grows Viewership Using Video Advertising

Lets take the following example. Recently a studio came to TEQT wanting to repurpose already existing Television commercial content to promote a new TV series. The studio had an excellent handle on their target demographic and the geographic locations with the highest viewship potential.

TEQT was able to take the existing commercial content and create several 15 second and 30 second pre-roll video advertisement spots. Taking the existing demographic and geographic information provided to us we were able to load up the videos in our advertising platform and accurately setup targeting with ease.

The results outlined not only a sizable increase in unique visitors to the TV series’ website but an increase in organic social media chatter as well. Video advertising provided the client with an opportunity to capture the attention of their target audience and increase overall exposure for their TV series, all with previously created content.

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